GoDaddy expands payment facilitator strategy via product upgrades and acquisitions

GoDaddy signaled an acquisition thesis in Strategic product and M&A roadmap on December 20, 2022.

Primary

GoDaddy

Structure

Strategic product and M&A roadmap

Date

December 20, 2022

Sub-sector

Payments

GoDaddy pursuing payment facilitator strategy targeting small merchants through unified dashboard, acquisitions (Poynt, SkyVerge, Pagely, Sellbrite), and omnichannel POS to compete against fintechs and banks.

Primary company

GoDaddy

Counterparty

Not disclosed

Amount

Not disclosed

Event date

December 20, 2022

Sub-sector

Payments

HQ

Not disclosed

Structure

Strategic product and M&A roadmap

Source published

December 20, 2022

Publisher

American Banker

Source: americanbanker.com