Buyer Thesis · Neobank · 2022

Goldman Sachs pivots Marcus strategy away from mass-market digital banking

Goldman Sachs signaled an acquisition thesis in Strategic pivot on October 18, 2022.

Primary
Goldman Sachs
Structure
Strategic pivot
Date
October 18, 2022
Sub-sector
Neobank

Major incumbent bank retreats from consumer neobank ambitions after execution failures, signaling difficulty of disrupting retail banking at scale.

Primary company
Goldman Sachs
Counterparty
Not disclosed
Amount
Not disclosed
Event date
October 18, 2022
Sub-sector
Neobank
HQ
Not disclosed
Structure
Strategic pivot
Source published
October 18, 2022
Publisher
NBC Connecticut / CNBC

Source: nbcconnecticut.com