Citi and Mastercard launch Smart Subscriptions product in UAE market

Citi launched a new product on September 17, 2026.

Primary

Citi

Date

September 17, 2026

Sub-sector

B2B Payments

Demonstrates large incumbent interest in subscription payment automation, but limited immediate relevance to sub-$250M founders given the geographic focus and incumbent-led rollout.

Primary company

Citi

Counterparty

Not disclosed

Amount

Not disclosed

Event date

September 17, 2026

Sub-sector

B2B Payments

HQ

Not disclosed

Structure

Not disclosed

Source published

Not disclosed

Publisher

Finextra

Source: finextra.com