Equity Trust launches crypto IRA product with automated and self-trading options

Equity Trust Company launched a new product on August 13, 2026.

Primary

Equity Trust Company

Date

August 13, 2026

Sub-sector

Crypto / Stablecoin

Shows established custodian expanding into crypto self-directed IRAs—relevant competitive signal for fintech platforms building retirement/crypto products, but Equity Trust is large incumbent so limited direct threat.

Primary company

Equity Trust Company

Counterparty

Not disclosed

Amount

Not disclosed

Event date

August 13, 2026

Sub-sector

Crypto / Stablecoin

HQ

Not disclosed

Structure

Not disclosed

Source published

Not disclosed

Publisher

PR Newswire

Source: prnewswire.com