Google expands Google Wallet to direct checkout on retail pages via Airwallex and Adyen.
Google launched a new product on June 4, 2026.
- Primary
- Date
- June 4, 2026
- Sub-sector
- B2B Payments
Google's direct checkout integration signals increased competition in embedded payment flows. Sub-$250M payment processors and checkout platforms should monitor distribution partnerships with major tech platforms as a potential channel threat or partnership opportunity.
Source: pymnts.com