HUB rebrands SmartCoverage to VIU by HUB in Canada, unifying embedded insurance branding.

HUB launched a new product on May 30, 2026.

Primary

HUB

Date

May 30, 2026

Sub-sector

Insurtech

Signals HUB's commitment to embedded insurance in North America, but primarily a rebranding effort with limited M&A implications for early-stage fintech founders unless competing in embedded insurance.

Primary company

HUB

Counterparty

Not disclosed

Amount

Not disclosed

Event date

May 30, 2026

Sub-sector

Insurtech

HQ

Not disclosed

Structure

Not disclosed

Source published

Not disclosed

Publisher

Coverager

Source: coverager.com