HUB rebrands SmartCoverage to VIU by HUB in Canada, unifying embedded insurance branding.

HUB launched product launch on May 30, 2026.

Primary

HUB

Structure

product launch

Date

May 30, 2026

Sub-sector

Insurtech

Signals HUB's commitment to embedded insurance in North America, but primarily a rebranding effort with limited M&A implications for early-stage fintech founders unless competing i

Primary company

HUB

Counterparty

—

Amount

—

Event date

May 30, 2026

Sub-sector

Insurtech

HQ

—

Structure

product launch

Source published

—

Publisher

Coverager

Source: coverager.com