SoFi launches AI coach feature for personalized financial guidance and portfolio.

SoFi launched a new product on August 14, 2026.

Primary

SoFi

Date

August 14, 2026

Sub-sector

Wealthtech

Shows large incumbent (SoFi, >$250M) investing in AI-driven wealth advisory automation. Relevant competitive context for wealthtech founders, but SoFi's scale means this is not directly actionable for sub-$250M founders.

Primary company

SoFi

Counterparty

Not disclosed

Amount

Not disclosed

Event date

August 14, 2026

Sub-sector

Wealthtech

HQ

Not disclosed

Structure

Not disclosed

Source published

Not disclosed

Publisher

PYMNTS

Source: pymnts.com