Grand Reserve Rewards partners with ProofLoyalty wine marketplace
Grand Reserve Rewards announced exclusive partnership with ProofLoyalty on December 15, 2020.
- Primary
- Grand Reserve Rewards
- Counterparty
- ProofLoyalty
- Structure
- exclusive partnership
- Date
- December 15, 2020
- Sub-sector
- Card Issuing
Enables card members to redeem rewards for curated fine wines, creating loyalty program differentiation in premium segment.
Source: prnewswire.com