Brex / Pry Financials 2022
Brex acquired Pry Financials for $90M on February 15, 2022.
- Target
- Pry Financials
- Acquirer
- Brex
- Deal value
- $90M
- Deal type
- Mixed
- Announced
- February 15, 2022
- Sub-sector
- Vertical SaaS Payments
Transaction overview
- Brex acquired Pry Financials; the announcement and close both occurred on or around February 15, 2022.
- Deal value was reported at $90 million in mixed consideration (cash and stock).
- Pry Financials is a financial planning platform that replaces spreadsheets for founders managing budgets, hiring plans, and cash runway.
- Pry integrates with bank accounts, QuickBooks, and Xero to deliver cash flow, burn rate, and runway data.
- Brex plans to migrate Pry onto its Brex Empower platform, announced the prior week.
- Brex co-CEO Pedro Franceschi cited shared commitment to serving founders as the primary rationale.
- Pry used its own product to share financials with Brex during the acquisition process.
Strategic rationale
Brex picks up startup financial planning software to add FP&A and forecasting on top of its corporate card, treasury, and bill pay stack.
Deal terms & multiples
About Pry Financials
Pry Financials is a financial planning platform built for startup founders and finance teams. The product connects to bank accounts and accounting software — QuickBooks and Xero — to surface cash flow, burn rate, and runway data. Users can build forward-looking financial models, create hiring plans, and run scenario analyses. Pry also supports fundraising preparation by allowing founders to share structured financials with prospective investors.
- HQ
- United States
Frequently asked questions
How much did Brex pay for Pry Financials?
Brex acquired Pry Financials for $90M, announced on February 15, 2022.
When did Brex announce the acquisition of Pry Financials?
Brex announced the acquisition of Pry Financials on February 15, 2022.
What sub-sector is Pry Financials in?
Pry Financials is tracked in the Vertical SaaS Payments sub-sector.
Where is Pry Financials headquartered?
Pry Financials is headquartered in United States.
Sources
- brex.com /journal/brex-acquires-pry