Klarna / Stocard 2021
Klarna acquired Stocard on June 15, 2021.
- Target
- Stocard
- Acquirer
- Klarna
- Deal type
- Undisclosed
- Announced
- June 15, 2021
- Sub-sector
- Lending
Transaction overview
- Klarna announced the acquisition of German digital wallet app Stocard on June 15, 2021.
- Financial terms were not disclosed by either party.
- Stocard had approximately 50 million users across Europe at the time of the deal.
- Stocard operated a mobile app allowing users to store loyalty and membership cards digitally.
- The deal gave Klarna direct access to Stocard's large European consumer base.
- Klarna, a Swedish buy-now-pay-later company, was expanding its shopping and payments ecosystem beyond credit.
- The acquisition closed in July 2021, subject to standard regulatory review.
Why it matters
- The deal reflected buy-now-pay-later firms moving into broader consumer wallet and loyalty infrastructure to reduce dependence on checkout credit alone.
- Stocard's 50 million European users gave Klarna one of its largest single-transaction user base additions.
Strategic rationale
Klarna picks up Mannheim-based mobile wallet and loyalty card app with 60M users to scale its retail consumer footprint across Europe and Australia.
Deal terms & multiples
About Stocard
Stocard is a German mobile application that lets consumers store loyalty cards, membership cards, and coupons on their smartphones. Founded in 2011 and headquartered in Mannheim, Germany, the app had accumulated roughly 50 million registered users across Europe by mid-2021. Stocard generated revenue through advertising and retail partnerships, connecting brands with its user base at the point of purchase. The company had expanded beyond card storage into a broader shopping discovery product in the years before the acquisition.
- Founded
- 2011
- HQ
- Germany
- Prior funding
- Approximately €14 million raised across known funding rounds prior to acquisition
- Key metric
- ~50 million registered users across Europe as of mid-2021
About Klarna
Klarna is a Swedish payments and shopping company founded in Stockholm in 2005. The company offers buy-now-pay-later credit products, a consumer shopping app, and payment processing services to retailers. At the time of the Stocard deal, Klarna had over 90 million global consumers and 250,000 merchant partners. Klarna was privately held and had recently raised at a $31 billion valuation in a June 2021 funding round.
- Founded
- 2005
Frequently asked questions
How much did Klarna pay for Stocard?
The purchase price was not disclosed. Neither Klarna nor Stocard published financial terms of the deal.
What does Stocard do?
Stocard is a mobile app that stores loyalty and membership cards digitally. It had around 50 million users in Europe at the time of the acquisition.
Why did Klarna acquire Stocard?
Klarna wanted to expand its consumer shopping app beyond buy-now-pay-later credit. Stocard's European user base and retail partnerships fit that strategy.
When did the Klarna-Stocard deal close?
The deal closed in July 2021, approximately one month after the June 15, 2021 announcement.
Where is Stocard headquartered?
Stocard is headquartered in Mannheim, Germany, and was founded there in 2011.
Was Klarna publicly listed at the time of the acquisition?
No. Klarna was privately held and had just raised funding at a $31 billion valuation in June 2021.
Sources
- klarna.com /international/press/klarna-and-stocard-join-forces/