Transaction · Embedded Finance · 2026

Cross River Bank parent acquires loyalty platform Accrue

Cross River (CRB Group) acquired Accrue on October 20, 2026.

Target
Accrue
Acquirer
Cross River (CRB Group)
Announced
October 20, 2026
Sub-sector
Embedded Finance

Transaction overview

  • Cross River (CRB Group) announced the acquisition of Accrue on October 20, 2026.

Strategic rationale

Cross River Bank parent acquires loyalty platform Accrue to expand embedded finance capabilities

Deal terms & multiples

Deal value
Not disclosed
Target revenue
Not disclosed
Target EBITDA
Not disclosed
EV / Revenue
Not disclosed
EV / EBITDA
Not disclosed
Announcement
October 20, 2026
Acquirer
Cross River (CRB Group) (Strategic)
Sub-sector
Embedded Finance

Sources

  • finextra.com /pressarticle/111370/cross-river-to-buy-loyalty-platform-accrue?utm_medium=rssfinextra&utm_source=finextrafeed