Demand a defensible buyer strategy
A segmented buyer list, strategics, sponsors, and niche buyers kept separate, with the advisor able to defend the top ten by thesis and relationship owner.
Require a week-by-week process plan
A clear choice of broad, controlled, or targeted auction; a timeline from outreach to IOI to LOI with decision gates; and a method for maintaining leverage through confirmatory diligence.
Get specific on diligence management
Who manages Q&A daily, the response-time commitment, and the data-room and quality-of-earnings timing that prevents retrades.
Test their ability to defend terms
Working-capital pegs, add-backs, escrow and indemnity, earnouts, and closing conditions, ask for a real example of a retrade they defeated.
Lock in staffing and accountability
Named roles, senior lead, day-to-day manager, outreach owner, diligence coordinator, and LOI negotiator, plus what happens if the senior partner gets pulled.
Watch the red flags
Inflated buyer lists without prioritization, no plan to preserve competition past LOI, weak diligence mechanics, valuation promises detached from buyer reality, and ambiguous tail or success-fee terms.